Midland

Midland's success is based on outstanding research and development performance

Midland has developed a wide range of products to meet the diverse needs of their customers. What exactly does that mean? It means that Midland's walkie-talkies, CB radios are used in a very wide range of applications. Whether you're a truck driver, or a motorcycle or horse trainer, the use of walkie-talkies is very common these days.

Not only in industry, but also in many areas of recreational sports, this type of wireless communication device is now used. There are situations where a transceiver, a CB radio, is an indispensable device, because far away from civilisation, where there is no reception, this type of equipment, besides being very useful, can be a real life-saver in some cases.

Think, for example, of people who work outdoors or who play extreme sports and are caught up in unexpected events or injuries. The transceivers and CB radios developed and manufactured by the group are so popular because they are both robust and easy to use.

To this end, the research and development department that designs and develops the brand's devices is made up of professionals, researchers, engineers and consultants with many years of experience in communications.

Midland is a technology partner of VR46 Riders Academy

With the brand's strong focus on making motorcycle education as effective as possible, they are working with one of the biggest stars in the industry, none other than Valentino Rossi. Vale is a nine-time MotoGP champion who has won everything there is to win in the sport. Doctor, as he is known to his fans, has had his own team in motorcycling's premier class for many years and has a strong focus on training talent. That's why Midland has been the technology partner of the VR46 Riders Academy since 2021.

Anyone who races or has raced knows the importance of coordinated communication with the team in extreme situations. The new BT Rush motorcycle intercom provides the most effective communication for both the prospective rider and their instructor. Because future champions need a simple and reliable communication solution.

But it's not just the riders at VR46 Riders Academy who think so, but also Johann Zarco, two-time Moto2 World Champion. The French rider has also chosen Midland as his technology partner.

Midland's success is confirmed by numerous international awards

In recent years, Midland has been successful in a number of international races. In 2020, the brand won the Red Dot Award in the Product Design category with the 777 Pro transceiver.

One of the most prestigious international design awards, Midland won the Red Dot Award in 2021 with the BT Rush motorised intercom system, and in 2022 the XT70 Pro won the same award.

Midland is built to the highest quality standards

The brand's manufacturing complies with ISO 9001 2015, which applies to the design and manufacture of industrial, civil, marine and other telecommunications equipment. Midland is also a member of the ANIE Association's Research and Innovation Committee and a member of Confindustria.